FSB Innovation Award: Area Finalists

2020 Area Finalists - FSB Innovation

Wanderlust Camper Co, the parent company of Uncover Britain has been shortlisted as a finalist in the category of Business and Product Innovation 2020 in the Federation of Small Business’ (FSB) Regional South West Awards.

The FSB’ Awards recognize and celebrate the huge contribution that smaller businesses make to the UK.

Born from a successful, fun campervan hire company, Wanderlust Camper Tours, now re-branded as Uncover Britain Road Trips - extends the business to attract overseas visitors to the enjoy the charm and appeal of the UK via a camper tour road trip. Following guidance from Visit Britain’s ‘Taking England to the World’ and consultations at the World Trade Market – self-guided, itemized themed tours have been created working closely with several key destination management organizations (DMOs). With the support of several key partners and DMOs as official tour operators such as – including Great West Way, Mayflower 400 and The Wales Way, Wanderlust launched their tours this month to acclaim.

The road trips focus on the heart of England and Wales, across the Cotswolds, Bristol & Bath, Gloucestershire, Herefordshire, Oxfordshire and Wiltshire, and the length and breadth of Wales including its coastline and mountain range. Featuring a huge variety of leisure and tourism attractions, places of interest and campsites, the tours connects businesses across the regions.

Speaking after being shortlisted for this award, Annah Todman, Managing Director of Wanderlust Camper Co says, “We’ve been really inspired putting these tours together and want to jump in a campervan ourselves and explore even more! We’re so lucky to be able to live and work in and enjoy such a culturally rich country with a wealth of history and heritage coupled with fantastic countryside and coast. Visitors have a wealth of amazing places to visit and enjoy.‘


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